Knowledge Descriptions for Color Emotions Focusing on Relationships among Rating Scales

Abstract

From a viewpoint of knowledge engineering, it is an important task to clarify concepts of color emotions. One of methods to achieve the task is to construct an ontology. For the aspect of applications of color research, the ontological descriptions will promote implementation of knowledge on color emotion in computer-based systems. In this paper, we ontologically specified basic concepts relating to rating scales which are used to measure emotional reactions to color stimuli, and demonstrated instances of common factors shared by rating scales.