POSデータに基づく欠品時の消費者行動を考慮した小売店舗の購買シミュレーション

抄録

In this study, we calculated the maximum gross pro t in a retail store in case of using quantitative order and investigated the performance of some demand estimation methods and order methods, by using agent-based simulations. We developed a store and a customer model, which re ects the consumer reactions to stock-outs such as brand switches, based on some Point-of-Sales data. As a result, we obtained an order quantity to maximize gross pro t of a store. Moreover, we found that the demand prediction and order methods which use only past sales data showed as same performance as quantitative order at best.