Agent-based Simulation for retail service improvement process

Abstract

In the retail industry, It become more important that what value supply to own customers through service to maintain or increase their customer's purchase. This study builds agent-based model for analyzing what kind of management strategies retailers should employ so that maintain or increase their customer's purchase. Two kinds of agents exist in the proposed model, retailer agents and consumer agents. The retailer agents, on the one hand, vary the provide service based on their own strategies to acquire more customers. The customer agents, on the other hand, they have different preference to service each other, and purchase intention is determined by their satisfaction that is difference perception value and expectation.