Analysis of factors promoting creation of outcomes of co-creation activities

Abstract

The purpose of this research is to clarify the factors that promote creation of new outcomes through co-creation activities. The target of this research was Special Interest Group on Crowd Co-Creation Intelligence at The Japanese Society for Artificial Intelligence. The feature of this group is to support creation of co-creation project and to promote activities by combining the academic workshop and social media. The following four data were analyzed; (a) Result of questionnaire conducted after academic workshops, (b) Log data of social media, (c) The number of new outcomes generated by co-creation activities, (d). Existence of relationships before academic workshop. Each data of (a) to (d) were aggregated for each co-creation project, and Spearman's rank correlation coefficient was calculated. As a results, the following three findings were obtained; 1. Promoting the sharing of participants' activities and interests in the academic workshop activate the number of discussion on social media and increase the number of outcomes generated through co-creation projects, 2. As the number of positive feedback on user activities on social media increases, the number of comments and progress reports on social media increase, as a results outcomes generated through co-creation projects increase, 3. Supporting the activation of discussions on social media increases the number of outcomes generated by co-creation projects.