ビジネスイノベーションのケースを記述するカスタマーエクスペリエンスマッピング
2020 年 2020 巻 BI-015 号 p. 11-
詳細
2020 年 2020 巻 BI-015 号 p. 11-
We propose a mapping model for describing customer experience transition processes inbusiness innovation cases: System-Experience Boundaries Map (SEBM). Different from the othercustomer experience mapping methods, SEBM focuses on potential boundaries, which an innovatedsystem restricts customer experiences. SEBM represents a customer side process of business innovationas a resolution of those restrictions. Using together with the managerial decision-making descriptionmodel we previously presented, SEBM describes value co-creation processes in actual business cases. Wealso consider SEBM application to facilitation and log-analysis on business gaming.
