Analysis of the Relation between Retail Rent and the Pedestrian Data from GPS of Mobile Phone - A Case Study of the Shimokitazawa Station-

Abstract

The location is important for the real estate management business, but it is difficult to bequantified. As a case study of the Shimokitazawa station, the correlation analysis of retail rent was examinedwith building and location measures. The location measures include KDDI's pedestrian data in each samplepoint from GPS of mobile phone because the recent IT development has enabled us to get pedestrian dataeasily. The result showed positive correlation between retail rent and the pedestrian data can be seen.