2021 Volume 2021 Issue FIN-027 Pages 71-
The purpose of this study is to visualize nonlinear relationships which are quite ambiguous in the correlation diagram by the approach of explainable artificial intelligence (XAI). By using this approach for a practical marketing problem, we could visualize the nonlinear relationship between fund performances and money flows, which is asymmetric in inflows and out flows and is consistent with investors psychology based on the behavioral economics.