The Impact of News on Pharmaceutical Procurement in Emerging Markets on Companies' Market Evaluation

Abstract

In Bottom of the Pyramid (BOP) business, the supply of pharmaceuticals is a critical issue. This study analyzes the impact of news articles on market evaluations of companies facing pharmaceutical supply shortages or logistics delays in emerging markets. By examining these factors, the research aims to clarify the market's response to BOP business challenges and contribute to the improvement of corporate management strategies, while providing insights for investor decision-making. The findings of this research are expected to enhance understanding of sustainable corporate management and foster the development of new markets in emerging economies.