Analysis of Conformity Effects by Agents in Persuasive Dialogues

Abstract

The phenomenon of unconsciously aligning one's opinions with others is called the conformity effect. This study investigates the conformity effect in persuasive dialogues with non-human agents. In our research, we prepared the participant being persuaded and a persuadee agent in the same role as the participant and conducted persuasive dialogues with a persuasive agent. The experiment compares two scenarios: one where the participant is the only persuadee individual and one where both the participant and an agent participate in the persuasive dialogue as persuadee entities. Additionally, we examine how the participant's perception of the persuadee agent (whether they are informed that the agent is human, non-human, or a non-human programmed to be persuaded first) influences the outcome.