ANALYSIS OF INTENSION USING AVIATION CONSIDERING AVIATION IMAGES ―FORCUSED ON FUKUI PREFECTURE―

Abstract

Due to the opening of the Hokuriku Shinkansen, the number of users on the Komatsu-Haneda route is decreasing. In the Hokuriku market, Fukui Prefecture, which is about to extend the Shinkansen, is also regarded as an important area for developing new demand for the Komatsu-Haneda route. In this study, we conducted a questionnaire survey targeting Fukui prefecture, which has a low aviation utilization rate and is about to open for extension. Using the data obtained from the questionnaire survey, we focused on "aviation image" as one of the factors behind the low aviation utilization rate. As a result, five items in- cluding "anxiety about traveling by air" and "the hurdle as a vehicle seems to be high" were extracted as image items that are likely to affect the intention to use air. Similar results were also obtained from the transportation selection behavior after extension, which was clarified by the SP survey.