Analysis of willingness to pay for shuttle bus service between Kanazawa station and Kanazawa station -Study targeting cruise ship passengers-

Abstract

A shuttle bus service for cruise passengers operates between Kanazawa Port and Kanazawa Station at the expense of Ishikawa Prefecture. However, as the number of cruise ship calls increases, there is a financial limit to the number of shuttle buses that can be operated solely at the expense of local governments. In this study, a model of willingness to pay for shuttle bus service using survival analysis was constructed based on the results of a questionnaire survey of cruise ship passengers. Through the analysis in this study, five covariates were estimated: gender, satisfaction with the smoothness of travel to the destination, position on the fee system, number of visits to Kanazawa, and actual use of the shuttle bus. The results also suggest that it is appropriate to set the fare between 100 yen and 500 yen when charging for the shuttle bus.