Factor analysis of cruise tourists’ willingness to return to Kanazawa city considering the level of concern about COVID-19

Abstract

Due to the impact of the COVID-19, international cruise services were suspended in Japan after March 2020, but resumed in November 2022. In 2023, many cruise ships are scheduled to call at Kanazawa Port, and the city of Kanazawa is expected to be crowded with tourists from cruise trips. One of the characteristics of cruise tourists to Kanazawa is that many of them have a desire to return to Kanazawa again. There have been no studies analyzing cruise tourists in Kanazawa since the deregulation of COVID-19. Therefore, in this study, we used quantification I to clarify the factors that contribute to the willingness of cruise tourists to return to Kanazawa, taking into account their level of concern about COVID-19.