Abstract
Construction industry is for the long run considered to be stagnant if neglected to challenge for the new further demand of business related to the construction. In order to find the countermeasures for the stagnation, we had performed the questionnaire survey of the managerial awareness of the smaller construction enterprisers in Tokushima prefecture. We were able to grasp and clarify the major issue and the managerial characteristics of the smaller construction enterprisers by the statistical analysis of the data obtained from the survey. The priority order of the countermeasures was decided by the application of the Analytic Hierarchy Process. As the result we could finally suggest the promotion plan of the smaller construction enterprise forward the 21st Century, geared to the characteristics and the priority order.
