EFFECT OF BUS USE MONITOR EXPERIMENT FOR ATTITUDE AND BEHAVIORAL MODIFICATION OF BUS NON-USERS

Abstract

In a local city, most of bus non-users do not recognize bus service as a travel mode that can be used because of a deficiency of information. Therefore, a psychological strategy which gets them to have concem for underestimated bus service is important for activation of bus service. In this study, “bus use monitor experiment” was carried out, and the changes of concem and evaluation for bus service were investigated. Then, the effect of monitor experience to attitude and behavioral modification of bus non-users were examined in a consciousness level.