Abstract
The purpose of this research is to clarify the issues of the concrete product industry from the viewpoint of industrial organization theory and to propose growth strategies of the concrete product industry.
Firstly, based on SCP paradigm, analysis about the problem of the concrete industry was carried out by using statistical data. In the market structure where the demand continues to decline, industrial organizations in the concrete product industry were in a state where small and medium enterprises were in a state of muddy. For this reason, it has been found that price competition that reduces profits as market action continues, and it is not possible to produce market results like improvement of labor productivity. On that basis, success factors for the prefabricated housing industry, which is similar to the concrete product industry in terms of assembling factory products on site, were extracted by organizing past studies. Finally, as an action plan of the growth strategy, a technical development project involving other industries in addition to the concrete product industry and the construction industry, and an "ECI method with maintenance" in which the contractor contracts construction and maintenance are suggested.
