THE COGNITIVE CHARACTERISTICS OF CLOSED STORES IN SHOPPING STREETS

Abstract

The purpose of this study is to clarify the cognitive characteristics of closed stores and other stores in shopping streets by focusing on attention and memory. In this study, two experiments on recognition method were employed. As the result of first experiment, it became clear that the dominant factors of attention for stores were color and contrast. From second experiment, it was indicated that memory about stores that have much or complex information was linguistic and it about stores that have little or simple one was nonverbal. The scheme of this study is the one that is able to comprehend the human cognitive structure on street scape.