STUDY ON EFFECTS OF CONSUMER BEHAVIOR ON PLACE ATTACHMENT

Abstract

In this study, we focused on place attachment that is supposed to be a psychological factor which may encourage people's regional activities like town development, local disaster prevention and community preservation. It is also assumed that place attachment would be influenced by daily activities, which is in turn typically affected by public works. This study assumed that consumer behavior would be a behavioral determinant of place attachment and hypothesed that consumer behavior influences people's encounters with neighbors and environment in place and difference of degree of the encounters determines a level of place attachment. To examine these hypotheses, we implemented questionnaire survey. As a result, it was indicated that consumer behavior influenced degree of communication during shopping and place attachment toward residential place.