Abstract
Iida City in Nagano Prefecture is a town with an advanced environmental strategy including citizenry participation in the town's environment plan, a network of EMS (Environmental Management system) businesses, and a citizens' solar power system. In this study, a questionnaire of Iida residents was carried out to determine their environmental consciousness, and the effect on their actions. It also examined the influence of current environmental measures on the residents, and the relation between the level of social capital and residents' environmental considerations. The results indicate that the environmental consideration level of the senior citizen group is higher than that of the entire Japan in Iida City, and environmental measures has improved the residents' environmental consciousness. And it is thought the environmental consideration level of the senior citizen group is related to the level of social capital.
