Public Consious Structure of Tap Water and their Factors

Abstract

 Recently, water supply utilities have been faced with the decrease of people who drink tap water. In this study, various factors affecting public perception of tap water were analysed by factor analysis and structural equation modeling to demonstrate public conscious structure of tap water. As a result, it was found that the public satisfaction for tap water as drinking water was affected by the satisfaction for taste of tap water which depended on the anxiety for chlorious odor and the satisfaction of tap water safety. In additon, it was found that the dissatisfaction for the information provided by water supply utilities has an indirect affect on the satisfaction for taste and safety of tap water. On the other hand, it was shown that public attitude to tap water can be improved by the apporopriate countermeasure of water supply utilities because of the less contribution of the factors caused by societal changes.