Abstract
In this paper it is discussed mechanism of media choice affects renewable energy use behavior form in younger generations. Although citizens have interest for renewable energy, renewable energy use does not common. On the other hands, they usually get information about environment and energy through media. Therefore, developing renewable energy use behavior in younger generations who will establish their lifestyle from now by media would be useful. This study used questionnaire investigations. 618 valid samples were gathered from students of elementary schools, junior high schools, and universities. Logit model and structural equation modeling were used for analytical methods. From the results, it was shown that the quantity of media choices was changed by quantity of knowledge. Moreover, the structures of determinants affected renewable energy use intention and behavior were changed with growth. Finally, this paper discussed several recommendations to promote renewable energy use behavior using media.
