Abstract
We design a model to examine the role of the pro-environmental activities by the university (lecture of environment at the university, environment measure by the university organization, environment measure by an environment club of the university) to enhance the pro-environmental behavior of university students (purchase of eco-friendly goods, avoid the purchase of unnecessary goods, power-saving behavior). The validity of the model is verified by structural equation modeling (SEM), using the questionnaire data of university students at two universities (the university of shiga prefecture, hiroshima shudo university). The proposed model demonstrates that lecture of environment at the university enhance the pro-environmental behavior of university students indirectly. Furthermore, multiple group analysis in the structural equation modeling showed that environment measure by an environment club of the university of shiga prefecture has given a strong influence on pro-environmental behavior of students compared with environment measure by an environment club of hiroshima shudo university.
