Abstract
Recently, the number of existing researches that tried to estimate the subjective values and economic value of ecosystem services has been increasing as the importance of biodiversity and ecosystem services was recognized both in and out of Japan. However, there are few existing researches that analyzed the factors affected the subjective values of biodiversity and many ecosystem services. Therefore, the purpose of this research is to estimate comprehensively the subjective values of ecosystem services and biodiversity of Isshiki tidal flat through the internet questionnaire survey and then analyze the factors that affected subjective values by ordered logit models.