Abstract
Influential factors on food risk perception were investigated from the viewpoints of socio-demographics, lifestyles and personalities. The anxieties about 24 types of food based on six product areas and four food types were investigated through the questionnaire survey getting 16,650 respondents in Japan. Besides, 60 questions were prepared to investigate the personalities based on 14 sub-scales. The anxiety was influenced mainly by the procuct areas instead of food types; the highest anxiety was observed for the foods from China, followed by those from developing countries (except for China), developed countries, and Fukushima. For personality, nine factors were extracted. The results of multiple regression analysis incorporating socio-demographic, lifestyle, and personality variables were not influenced by the food types but influenced by the product areas. The most influential variable on the anxiety for all product areas was “habits to check product areas.” It was also indicated that “general trust” and “being strict in discipline” were most influential personalities on the anxiety about foods from Fukushima and foods from China, respectively.
