EFFECT OF SOCIAL EXPERIMENT ON SILENT GROUP'S CONSCIOUSNESS IN NEIGHBORHOOD TRANSPORTATION PLANNING

Abstract

 In conducting transportation planning for neighborhoods, many problems related to "the silent group" have occurred. This study focuses on social experiments as an effective tool that allow transportation plans work smoothly when the silent group exist. In order to analyse effect of social experiments on the silent group's consciousness, the authors conducted questionnaire surveys before and after a social experiment of traffic regulation changes, and conducted follow-up surveys after both the surveys. In conclusion, it was shown that the silent group and non-silent groups opinions about the traffic regulation changes were not different before the social experiment but after that the silent group more accept the traffic regulation changes than non-silent group. In addition it was suggested that the social experiment led objections that had not been elicited by a paper plan. These result suggests that social experiments work effectively for efficient transportation planning with existence of the silent group.