Abstract
Sustainable transport systems are increasingly required for Asian developing cities where economic growth causes further burden to the environment from urban transport. However, environmental performance is hardly prioritized for their transport policies, and it is therefore necessary to make such transport systems more attractive. This study is aimed at quantitatively evaluating the attractiveness of transport mode in Asian developing cities. With data of a questionnaire survey in Bangkok, it measures the levels of preferences for various attractiveness factors in travel, classifying them into convenience, comfort and safety elements. Using the parameters of preferences, the attractiveness of travel is evaluated for car, conventional bus, and mass rapid transit both for a current situation and potential improvement. The results show that, while the attractiveness varies by income and age, public transport can be as attractive as car by improving the quality of mass rapid transit.
