Abstract
This study aims to find “the effect of different kind of motivational information on different people” in a Mobility Management. After considering the “A measure of the degree of impression” which is for measuring the degree of impression, a web questionnaire survey was conducted. 520 people involved in the survey, and they all live in capital area in Japan and go out by car at least three days of the week.
As a result, it was indicated that people who use a car for a instrumental purpose is easy to be impressed. In addition, the result also show that people who easy to be changed have strong environmental awareness, Social Capital, and subjective well-being, and low in BMI. Also, it is suggested that providing different motivational information for different people can make MM more effective and efficient. For example, the information of “the growth of children” can be gave to a person who has a child, or the information of "health" can be gave to the elderly person.
