A FRAMEWORK FOR COMPREHENSIVELY UNDERSTANDING THE DETERMINANTS OF SOCIAL ACCEPTANCE OF PUBLIC PROJECTS

Abstract

 In this study, we formed a framework for the comprehensive understanding of the determinants of social acceptance. While previous studies have clarified psychological determinants, which affect acceptance on public projects, using a bottom-up approach, this study used a top-down approach for comprehensively understanding the determinants by applying the findings of the communication study. The determinants were classified into five factors from the findings: proposer, evaluator, object, process for decision, and situation. After confirming whether the factors were appropriate or not by referencing previous studies, we discussed how to utilize the framework for researchers and practitioners.