Abstract
This study investigates the effectiveness of infographics in public notice documents through eye tracker experiments. Pupil diameter is considered to assists in determining a participant's attention to a specific object. Typically, pupils unconsciously expand in response to stimulation due to participants' interest and excitement. Through measuring the pupil diameter of participants under the condition reading newsletters with and without infographics, it is found larger pupil diameters occur when infographics were applied. Statistical t-tests confirmed that the difference between the condition with and without infographics was significant. Therefore, it can be implied that increasing interesting contents through using infographics in newsletter can attract readers.
