2022 Volume 77 Issue 5 Pages I_345-I_357
Regional revitalization has been promoted with a view to increasing “regional vitality” as one of its tasks, but the content of “regional vitality” has not been sufficiently examined. It was assumed that “regional vitality” was perceived by the residents and affects their psychological aspects. This study examined the attribute and effects of residents “subjective regional vitality (SRV)”, and the influence of going outdoors and media use on these factors. Five factors were extracted from analysis of the questionnaire data, which had an effect on SRV. SRV had Positive effects on psychological aspects such as place attachment and community consciousness. In the case of high media use, the regional image was ambiguous, and SRV was lower in local areas. The attribute and effects of SRV differed depending on the tendency to going outdoors out and media use.
