ESTIMATING NATIONWIDE SUBJECTIVE EVALUATION OF THE PURCHASING ENVIRONMENT —COMPARISON BY PREFECTURE AND ITEM—

Abstract

 In recent years, many discussions have addressed purchasing environments, such as difficulties of disadvantaged shoppers. The purchasing environment is often evaluated from accessibility, but how to perceive it is based on individual subjectivity. Therefore, improvement of subjective evaluation is required. However, basic information such as what kind of region / item has low subjective evaluation has not been clarified. To elucidate the regions and items for which improvement of subjective evaluation is required, this study analyzed the relation and changes between regional characteristics and subjective evaluation by connecting our own questionnaire and existing surveys. Results clarify that 1) foodstuffs have a high satisfaction rate and clothing is rated lower, and 2) the satisfaction rate by prefecture is roughly proportional to the habitable population density and population increase rate.