2024 Volume 80 Issue 2 Article ID: 23-00146
In recent years, the undergrounding and utility pole removal projects have been attracting attention from the perspective of tourist policy. This is because the undergrounding and utility pole removal projects have the merit of improving the landscape. This benefit is expected to affect not only residents of the area where the landscape was improved, but also tourists from outside. The purpose of this study is to clarify the evaluation of the undergrounding and utility pole removal projects by tourists. Therefore, this study conducted a questionnaire survey of tourists in Uchiko Town, Ehime Prefecture, using double-bound dichotomous choice CVM. This study used a CVM survey data to estimate the willingness to pay for the undergrounding and utility pole removal projects on roads in Uchiko Town for both residents and tourists. Finally, based on the results of the analysis, this study discusses about the undergrounding and utility pole removal projects in the sightseeing area. The results of this study indicate that tourists from outside of Uchiko are willing to pay approximately 473 yen for the undergrounding and utility pole removal projects. This study suggests that the cooperation of tourists is also important for the undergrounding and utility pole removal projects in tourist areas.
