2024 Volume 80 Issue 20 Article ID: 24-20067
In Japan, expressways face frequent congestion and increasing demand for large-scale renovation due aging infrastructure. As such, appropriate traffic management measures are increasingly important. In this study, we conducted a stated preference survey on a game-type service to alleviate traffic congestion, which was constructed as a measure for promoting behavioral change of expressway users based on gamification. In the survey, we asked about their behaviors under virtual traffic and game situations, and we then analyzed the potential for behavioral change by focusing on user characteristics and rewards. As a result, we identified the characteristics of expressway users who are likely to be promoted to change their behavior by introducing the game-type service, such as daily game players and short-distance drivers. Moreover, the results suggested that behavioral change may be promoted by the pleasure of the game-type service to alleviate traffic congestion even in situations where rewards had no monetary value.
