A STUDY ON THE PRESENT STATE OF THE FACTORS IN CERTIFIED ESTABLISHMENTS FOR THE STRATEGIES TO PROMOTE ECO-COMMUTING

Abstract

 “Eco-commuting” is an approach that encourage workers to change their modes of commuting from private cars to public transport, bicycles and on foot. It can contribute for not only low-carbon but also health promotion, parking space cost reduction, corporate image improvement, traffic congestion reduction and public transport support. However, the number of “Excellent Eco-Commuting Business Sites Certification System”, that was launched to certify business sites which spontaneously and positively promoted eco-commuting, has been leveling off in recent years. The objectives of this paper are 1) to review the progress of discussion for promotion reform of eco-commuting considering branding strategy and 2) to propose effective measures for the promotion by clarifying the factors of the number of certificated sites of each prefecture. The results shows that the number of certificated sites is large in the prefectures with direct incentive or policies related to eco-commuting and that local government has an important role for the promotion.