2011 Volume 3 Issue 1 Pages 3-14
In this paper, technical information which plays an important role in the decision making of corporate research and development is focused to set up the corporate strategy on R&D. In particular, the effective usage of technical information sources is examined, since those are inevitable through the practice of Intelligence theory which focuses on new product or new technology development. In addition to existing sources, the social media which has recently gained strong attentions is studied. As a result, necessary and enough sources of technical information sources are gathered and total view is unveiled. Furthermore, with a competitive advantage for enterprise technology strategy, an effective technical information sources and key notes are summarized and proposed. The effectiveness of the proposed method is verified by the case study of actual decision-making on new product planning and development of the A company. The report contributes to strategic planning of technology development for the enterprise who wants to increase competitiveness.
