2001 Volume 5 Issue 1 Pages 1-10
The purpose of this study is to research two matters: (1) The constructive validity of environmental attitude and helping attitude; (2) The correlation and causal relationship between helping attitude and environmental attitude. Environmental attitude was measured by 36 five-point items of environmental attitude scale which consisted of seven subscales: Approach to information on environmental problems, confidence in science and technology, appreciation of natural beauty, awareness of causes of pollution, insight into the consequences of pollution, purchasing behavior, and coping behavior. Helping attitude was measured by 36 five-point items of helping attitude scale which consisted of three standards: Degree of costs to be paid for help-giving, kinds of persons being helped, and resources needed to the help. Four hundred and fourteen college students responded to both scales. The main findings were as follows: (1) Subscales of environmental attitude scale were divided into two factors: The first one is “analytical and estimative” factor, and the second is “behavioral” factor. (2) Of seven subscales of environmental attitude scale, the appreciation of natural beauty, the purchasing behavior, the confidence in science and technology, the approach to information on environmental problems, and the summed score of environmental attitude scale significantly correlated with the summed score of helping attitude scale. (3) The appreciation of natural
beauty had significantly strong effect upon the helping attitude.
