Journal of Serviceology
Online ISSN : 2435-5771
Original Paper
Prototype Verification for Co-creation of an Experiential Value Platform for E-learning Skill-Based Education Service
Satoshi SuzukiMasato AnakuboYasue Mitsukura
Author information

2017 Volume 2 Issue 1 Pages 1-11


E-learning is an effective e-business approach; however, it does not perform well for skill-based education involving body motion and implicit knowledge, typically neglecting experiential value which has a strong relationship with changes in the psychological status of the receiver and provider. The current study introduces a platform for co-creation of experiential value (CcEV) and a proposed prototype app named e-training analyzer. A pseudo e-learning experiment was conducted using the app to test the CcEV concept. We utilized a teaching- timing assistance (TT-assist) method, because suitable teaching-timing corresponds to changes in learners’ short-term experience value during practice. Moreover, an algorithm for objectively estimating the users’ feeling- of-satisfaction from the brain wave measurement was implemented in the app. Using three evaluation methods, we confirmed that the TT-assist method was able to enhance learners’ skill level as effectively as normal teaching (Welch’s t test : t(38.28) = 0.04, p = 0.03). In addition, TT-assist significantly enhanced learners’ subjective feeling-of-satisfaction (t(20) = 3.86, p < .001, d = 0.66), and maintained learners’ objectively estimated feeling-of-satisfaction. Taken together, the results suggest that the prototype CcEV platform was effective for overcoming the difficulties of e-learning for skill-based education.

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© 2017 Society for Serviceology