Abstract
Sometimes not seeing a threat can be worse than actually seeing it. Even so, at a certain point it will change into becoming a more effective scare if the audience gets to see just what they feared. To be able to affect the audience in the way intended by the producer, it is important to understand the effects of timing when using different methods such as camerawork, for presenting a scene and current targets. In this paper we look into how the timing of revealing threats in horror contents affects the level of fear perceived by the audience.