Abstract
The Regulatory regime on the broadcasting market in Germany is well designed. In the audience market, KEK regulates concentration based on audience ratings while ALM considers such issues as preserving regionality, diversity and plurality in TV programs. In short, they consider the two sides of the audience market in terms of “quantity” and “quality.” In addition, they also consider both sides of the broadcasting market because the Bundeskartellant regulates concentration in the advertisement market. Each regulating authority is ensured independence, so the regulating system is well balanced.
On the other hand, some negative effects have become clear such as the absence of a unified regulating authority and no understanding of a dynamic market. Learning from Germany's experience, we should construct a well-balanced regulating system in Japan, by considering the mechanism for preserving plurality of opinion in making a market-oriented regulating system, by adopting “dynamic” competition policy on media market including broadcasting and by establishing a cooperative framework between regulating agencies.
