Abstract
Japan, South Korea, and Taiwan, which have now become the world's leading countries with high Cable TV penetration, shares similarities in terms of technological development of Cable business. However, there are sharp differences in business strategy direction and government-business relation-ship of Cable TV operators. This study conducted an international comparative analysis of the three countries to examine the impact of the government-business relationship on the business strategy developing process of Cable TV operators. As a result, it was found that Japanese Cable TV operators were able to subsist as a "local media" by depending on their tight government-business relationship. On the other hand, in South Korea and Taiwan, where the government-business relationship is tenuous, the regionality of Cable TV operators disappeared at an early stage, and the operators tend to adopt a more profit-conscious business strategy.
