An evaluation of a measure of the European Union's content policy

State of quota regulation of "European works" and its surplus analysis

Abstract

The European Union actively promotes content policies in order to strengthen the competitiveness of the contents industry and to maintain cultural diversity. The Audio Visual Media Services Directive has imposed a quota regulation for works made in Europe, so-called " European Works " on linear audiovisual services such as broadcasting. In 2018, the Directive was amended and the amended Directive will apply to non-linear audiovisual services such as OTT services (e.g. Netflix). In this article, I overview the history and current situation of quota regulation and implement a surplus analysis. In conclusion, I point out that if its reguirements are only external, such as the residential places of producers, it would impair the social surplus because the acceptance and penetration of diverse values and cultures are not guaranteed.