An Empirical Analysis of Social Contributions for an SNS Risk Protection System for Youth

Willingness to Donate for a Cyber Risk Notification Application in Japan

Abstract

The number of young victims of sexual crimes, enabled by Social Network Services, have increased in Japan. Several software applications (apps) have been provided to users to prevent such attacks. However, as these systems are “merit goods,” the market mechanisms for their adoption may not function properly. To increase the efficiency of service provision, the authors focus on revenue from indirect beneficiaries who are outside the scope of the conventional market mechanism, and investigate the additional social burden of such systems. We estimated and analyzed the willingness-to-donate (WTD) for a hypothetical “cyber risk notification app,” an application that uses artificial intelligence to notify users whether a text message received from a partner is of a good nature or not. We found that, on average, Japanese people have a positive WTD, but the preferences of donors vary widely, and favorable donation conditions and methods differ from those identified by previous studies conducted in other countries. These findings suggest that customer segmentation and targeting are as important for collecting donations in Japan as they are elsewhere, but some best practices from other countries do not work. However, this study has problem about response rate (60.5%), then further improved survey is required.