［研究論文］葉山芸術祭に表れる地域性─芸術祭関係者の「葉山らしさ」をめぐる語りを中心に

抄録

  This study analyzes how people involved in the community-based Hayama Art & Music Festival perceive the regional characteristics and how it is expressed in this Art Festival. This project has been held around Hayama, Kanagawa Prefecture, featuring many exhibitions and workshops for a few weeks every spring. This paper collects and observes various narratives, project logos and exhibitions through semi-structured interviews, fieldwork and literature review, and analyzes them using the KJ method paying particular attention to their salient features.

  The result of the analysis shows that the regional characteristics recognized by people involved in the Art Festival consist of several elements: flat relationships, culture that revitalizes the region, non-economic values and familiarity with nature. These elements appear in various ways, such as the organizer group of projects (without a leader), exhibition of art of everyday life, prioritizing the importance of satisfaction over profit in the event and the nature-inspired logos. They have resulted in the crystallization of the essence of Hayama and give a positive evaluation of the regional characteristics compared with other regions values such as urbanization, economy-first and efficiency-first. These unique characteristics contribute to positioning Hayama as an appealing and comfortable place.