Web Personalization

—Improving Web Search Ranking based on User Profiling—

Abstract

With increasing the Web information, users got necessity to have attention for that. Ability of human information processing has a limit, and web search ranking results is a fundamental problem in information retrieval. Recently personalization and adaptation of Web data have become very important issues. These techniques use user's behavior, and clarify user's context. First, we introduce researches about personalization of Web data and compared in their features. We also discuss about improvement ordering of web search ranking results incorporating user's behavior.