Abstract
The purpose of this study is to identify the influence that our states of mind have on voluntary verbalization within everyday situations. The target texts for the present study are blog articles that contain affiliate advertising. The independent variable is whether a blog contains affiliate advertising, while the dependent variables are linguistic features quantitatively measured for the blog articles. Contents analysis, linguistic feature analysis, and rhetoric analysis are carried out on blog articles. These analyses provide the following findings: a) Articles with affiliate advertising have more sensibility oriented expressions. b) Articles with affiliate advertising exhibit greater use of emphasis on the writers' opinions and impression enhancement towards the reader through emphasized expressions. c) Articles with affiliate advertising exhibit more "reversed evaluation expressions". The paper argues that differences in the intentions of the writers to elicit purchase behaviors in the blog readers produce such differences.
