Abstract
The word "Big data" can be heard from the television and the newspapers nowadays, and are made a term in daily life. A lot of services and functions to use the big data have come to be seen in daily life such as smart phones (multifunctional type cellular phone) and vending machines. Immediate big data is made from SNS (Social Networking Service), navigation, and Internet shopping used in daily life is made from the sensor that measures the environment, energy, and the state changes of things. This big data, which is made and collected in such an environment, is different from what the data has on business in property and content. By using those big data, we should change the idea of the profit creation and work, so that the profit of the enterprise will be improved. "Innovation" of big data innovation and an open innovation is "Reformation", and a new idea, and the action of "O･MO･TE･NA･SHI" generates the corporate profit.
