Study about Management Method of Sports Fan

Abstract

　Japanese sports marketing has stagnated a long time. The customer behavior analysis is one of the area of marketing science is valid to promotion of Japanese sports marketing. But traditional customer behavior analysis can't explain the customer behavior from the view point of neuroscience. On the other hand, the neuroscience revealed the relationship between brain and decision-making of human. Therefore, this study proposed the model that neuroscience fusion to marketing science as a target of Soccer (Football) fans.