Development of Sales Channel of Agricultural Products in Cooperation with Agriculture, Commerce and ICT

Abstract

　Although IT technology has developed so far, a lot of elderly people still feel it difficult to gain any opportunity to purchase food other than neighboring supermarkets. Thus, we are building a new channel to sell agricultural products incorporating online sales in cooperation with a farmer and community-based electric appliance store in Kobe City. It is expected to ensure differentiation from conventional services such as supermarket’s delivery service. This paper addresses the opportunity to develop new sales channels based on the analysis of survey results concerning “Food” targeting the customers of the electric appliance store.