The Value-Creating by the Create and Circulation of Digital Contents : Through the Analysis of the Concept of Affiliate and Consumer Generated Media(<Special Issue>Value Creation by Intangible Assets)

Abstract

In encouraging the spread of broadbandization, various digital contents are created and circulated on the Web. In this paper, through the analysis of the concept of affiliate and CGM(Consumer Generated Media), define users independently made messages and movies as digital contents. By digital contents being created and circulated on the Web, they make an impact on other users and website audience. To conclude, the situation starts the creation of new values based on these digital contents.