Abstract
Intangible assets play an increasingly more important role in value creation and establishment of competitive advantage than tangible ones. They consist of both solutions of customers' problem and values to which they give special weight. There are lots of researches about how to extract solution from behaviors of customers, but in contrast few analyses on employees' activities. Therefore this paper deals with how to bring out their experience from their daily occurrences or activities as a source of new and innovative solutions. We argue that among a few devices of elicitation most powerful one is intrablog, which helps employees extract experiences by themselves and automatically.
