抄録
Many business organisations have made an attempt to provide individual consumers with the customised information services, which requires the development of dataveillance systems that continually collect and use personal information. However, the architecture of dataveillance systems decides what kind of the information individuals can access or receive. In this situation, social sorting based on personal information processing by dataveillance systems occurs and the intellectual freedom of individuals is restricted without their awareness. Under these circumstances, the ability to control the information resources that individuals had gained thanks to the widespread availability of the Internet seems to have shifted into the business organisations which operate dataveillance systems. In this study, based on the observations of relevant business cases, social influence of the dataveillance systems is examined, and the concept of "the counter-control revolution" is proposed.
